If you needed a reminder that Super Bowl marketing season is basically a mini stimulus package, here you go. The top betting (and betting-adjacent) apps are putting up monster download numbers in February so far, and while downloads aren’t the same as deposits, they’re a pretty solid proxy for attention + intent.
Top 10 Betting Apps (Feb-to-date)
| Rank | App | Total Downloads | Avg. Daily Downloads | Growth |
|---|---|---|---|---|
| ① | Kalshi: Trade the Big G… | 637k | 57.9k | +45.5% |
| ② | DraftKings Sportsbook… | 221k | 20.1k | +99.2% |
| ③ | Underdog Sports | 209k | 19.0k | +59.4% |
| ④ | PrizePicks – Sports Picks | 185k | 16.8k | +57.4% |
| ⑤ | FanDuel Sportsbook &… | 159k | 14.5k | +70.1% |
| ⑥ | Polymarket | 103k | 9.33k | -6.4% |
| ⑦ | Fanatics Sportsbook &… | 96k | 8.72k | +71.6% |
| ⑧ | Hard Rock Bet: Sports… | 67.7k | 6.15k | +29.1% |
| ⑨ | bet365 – Sportsbook &… | 60.7k | 5.51k | -11.6% |
| ⑩ | Betr Picks & Sportsbook | 47.2k | 4.29k | +13.5% |
The headline: Kalshi took gold… by a mile
Kalshi’s 637k downloads is the kind of number you expect from an app running wall-to-wall Super Bowl commercials.
Except… Kalshi didn’t need one.
They tripled DraftKings’ downloads (637k vs. 221k) and posted an absurd 57.9k average daily downloads. Cheese and rice.
Call it “prediction markets catching fire,” call it “sports bettors discovering new toys,” call it “people trying to trade the news like it’s fantasy football”, whatever it is, the momentum is real.
Everyone else: Winning Their Own Battles
DraftKings – Still the mainstream king of distribution
+99.2% growth is a loud signal. DK continues to dominate the “every channel” playbook — product, promos, celebrity, and an ad machine that never sleeps.
Fanatics: The “Kendall bump” was very real
Fanatics at +71.6% is a strong surge. Whether it’s influencer lift, promo strategy, or just better funneling, that’s meaningful acceleration for an app that’s still in prove-it mode.
Hard Rock Bet: CRM perfection
Hard Rock’s $7M parlay prize pool style promos are sticky. That’s the kind of event-based offer that doesn’t just drive downloads, it creates repeat opens and “okay fine I’ll build one more slip” behavior.
Underdog + PrizePicks: The picks arena is still printing
Both are comfortably above 185k+ downloads with strong growth. This category thrives because it’s quick, simple, and social — and it doesn’t require a 20-minute lecture on odds boosts.
The Plot Twist: Polymarket is Down
Polymarket down -6.4% doesn’t mean “dead,” but it’s notable given the broader prediction-market hype. Could be seasonality, could be competition, could be users rotating to wherever the easiest onboarding + best market selection is right now.
Why downloads matter (and why they don’t)
Downloads are a top-of-funnel read. They capture interest, not necessarily retention, deposits, or handle.
But when one app is putting up 3x the nearest heavyweight during the loudest marketing window of the year, it’s not random noise. It’s signal.
What’s Next: 2026 is loaded with “betting-event gravity”
Football season might be done, but the calendar is still a buffet:
- March Madness
- Masters
- NBA Playoffs
- World Cup (in the US)
- Midterms
No, Kalshi probably won’t maintain a 57.9k/day pace forever, but this month screams one thing:
There’s more juice in prediction markets than most people expected.
If you’re building content, promos, or an affiliate play around the space, this is your reminder to lean in, because the attention is already moving.
CLEATZ note: If you’re trying Kalshi, make sure you’re using the Kalshi Referral Code CLEATZ1 — because if we’re going to watch the funnel explode, we might as well get paid for it.
